Charts
Initial Conversion
Learn what the Initial Conversion chart measures and when to use it.
What it shows
Initial Conversion shows the percentage of new users who converted on a paywall.
How to use it
Use this chart to evaluate the first monetization path for new users. It is useful when you are tuning onboarding, first-session paywalls, placements, or introductory offers.
Good to know
If Initial Conversion changes, compare it with New Users and Paywall Rate to make sure the shift is not just a change in acquisition volume or paywall exposure.
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