Charts
Paywall Rate
Learn what the Paywall Rate chart measures and when to use it.
What it shows
Paywall Rate shows the percentage of new users who opened paywalls.
How to use it
Use this chart to understand how much of your new user base is reaching a monetization moment. It is useful when tuning placements, campaign audiences, onboarding flows, or feature gating.
Good to know
A low Paywall Rate can hide a strong paywall. If too few users see it, pair this chart with Paywall Conversion before changing the paywall itself.
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