Charts
Subscription Retention
Learn what the Subscription Retention chart measures and when to use it.
What it shows
Subscription Retention shows how subscription cohorts retain over time.
How to use it
Use this chart to understand long-term subscriber retention by cohort. It helps you see whether newer cohorts are holding onto subscriptions better or worse than earlier cohorts.
Good to know
Newer cohorts have less elapsed time, so their later retention periods may not be complete yet. Use wider date ranges when you need a more mature retention view.
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